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Tableau 201: How to Change Date Aggregation Using Parameters

Problem: Tableau makes selecting and changing the aggregation of a date dimension very easy while you are building a view. However, unless an end user is viewing an individual sheet in Tableau Desktop, they can’t …

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Data Propaganda: An Introduction to Avoiding Data Lies

Propaganda is defined in Merriam Webster’s Dictionary as: Manipulation of information to influence public opinion. By this definition, propaganda can be intentionally or unintentionally spread, with the repercussions being an uninformed/misinformed public . This is the …

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Evolytics Gives Back to Rose Brooks Center

For many, it is hard to imagine what it would be like to be afraid in your own home. So afraid for your safety and that of your children that you have to flee. Fortunately …

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Reviewing In-Tweet Analytics for Mobile Twitter Apps

Chances are that if you are a Twitter user, you’re probably using the service via your mobile device. As the Wall Street Journal reports, at least 85% of Twitter users access it from their phone …

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Data Driven Storytelling Tip #15: Tell A Story

Storytelling is the most powerful way to put ideas into the world today.– Robert McAfee Brown In an ideal scenario, the stories in your data are so compelling that they are self-explanatory. Unfortunately, this is rarely …

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Using Adobe Analytics Report Builder

Every digital analyst has encountered a situation where a client says “I would like to see a report about [Topic] delivered to my inbox every [Frequency] and updated automatically.” There are multiple ways of fulfilling …

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Data Driven Storytelling Tip #14: Freeform Dashboard Design

Conformity is the jailer of freedom and the enemy of growth.– John F. Kennedy Using freeform dashboard design is an easy way to tie several of our data visualization tips together including Use the Golden …

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Data Driven Storytelling Tip #13: Eliminate Chartjunk (but Not Graphics)

Chartjunk is a term coined by Edward Tufte in his book, The Visual Display of Quantitative Information. In it, Tufte defines chartjunk as “non-data-ink or redundant data-ink”. Our interpretation of chartjunk is that it is …

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Tableau 201: How to Make Donut Charts

When used properly, donut charts can be an effective way to communicate comparisons in a unique way. When used improperly, they are the butt of jokes mentioned in the same vein as pie charts. In …

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Data Driven Storytelling Tip #12: Balance Data and Design

Data should always be the heart of any data visualization. Obviously, you cannot have a data visualization without data – and it is imperative that the data is accurate and honest. If we had to …

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