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Observing a Digital Analytics Data Audit

Getting a crash course in everything Evolytics It’s not easy being new at a small company, especially one with such a specialized focus such as Evolytics.  Although there’s certainly some formality to the on-boarding process, …

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INSIGHT Framework: Tell the Story

Once you have honed your dashboard and possibly iterated a couple of times to land on a final product, you are ready to distribute your data visualization. We call this step, “Tell the Story”, because …

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INSIGHT Framework: Hone Dashboard

After gathering feedback from your stakeholders, you are ready to finalize your data visualization. We call this step “hone the dashboard” because you are refining your initial concept based on the audience input provided in …

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INSIGHT Framework: Shape Data

The first two steps in the INSIGHT framework for data visualization, (1) Identify Business Question and (2) Name KPIs, will inform what should be included in the third step: Shape Data. In the Tableau fundamentals …

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INSIGHT Framework: Name KPIs

The second step in the INSIGHT framework for data visualization is to name the key performance indicators, or ‘KPIs’, that will help answer the business question identified as the focus for the dashboard. More specifically, …

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INSIGHT Framework: Identify Business Question

The first – and most critical step in the INSIGHT framework for data visualization – is to identify why you are making the data visualization to begin with! As a data visualization practitioner in a …

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Data Viz Exploration: The Force Amasses (Tickets)

1/13/16 UPDATE: Since its release on December 18th, The Force Awakens has moved into 15th place in all time domestic tickets sold. This makes it the third most successful Star Wars film to date, behind 1980’s …

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Evolytics to Present Keynote at Big Data Summit KC 2015

Evolytics’ Director of Data Visualization, Ryan Sleeper, will be presenting a keynote at Big Data Summit KC with Tableau on Wednesday, September 16th. Big Data Summit KC is an annual event that brings data enthusiasts …

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Data Viz Exploration: Visualizing KU Basketball’s 11 Straight Big 12 Titles

KU Men’s Basketball recently won its eleventh straight Big 12 title, which made us curious to know how their feat stacks up against streaks of some of the most famous teams of all time. The …

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Data Propaganda: An Introduction to Avoiding Data Lies

Propaganda is defined in Merriam Webster’s Dictionary as: Manipulation of information to influence public opinion. By this definition, propaganda can be intentionally or unintentionally spread, with the repercussions being an uninformed/misinformed public . This is the …

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